As a Venezuelan craftsman, Victor's curiosity in pottery first began while studying industrial design at the Universidad De Los Andes. While he spent years developing his craft in the classroom, he dreamed of one day reaching new heights as an artisan. In 2016, he made the decision to move to New York City and from there, he set up his own studio where his curiosity transformed into his passion.
Exploring the bustling restaurant scene in the city inspired Serrano to add his own design and flair to the ceramic world around him. He started developing hand-crafted ceramic pieces with tableware as the first line of products he officially introduced under New York Handcrafted.
All pieces come to life in Serrano's Brooklyn studio, but what makes it all so charming is how he envisions the life of these items once they enter their owners' spaces. Whether delicately set at every table of your local eatery, in the cabinet of your favorite coffee mugs, or holding the plant that you were gifted by that special loved one, New York Handcrafted values the sentiment these pieces of pottery can add to someone's life. Each handmade and one-of-a-kind artisan piece is molded with precise attention to detail and fine craftsmanship.
The life lessons (along with new pottery techniques) that he's learned along the way have shaped his creative and tactical approach. He revels in expressing himself through the endless possibilities of his work and creating modern home goods infused with his Latin roots.